As part of its efforts to expand its digital presence, Evoluderm is expanding its Marketing & Communications team and is seeking a Digital & Editorial Project Manager (with a strong focus on SEO/GEO) for a 6-month fixed-term contract.
JOB DESCRIPTION
Reporting to the Marketing & Communications Department,you will lead the redesign of the website www.evoluderm.com by writing and adapting content, with a particular focus on organic search and optimization for generative search engines (conversational AI, AI summaries, etc.).
STRATEGY AND PUBLISHING
- Define and manage the content production schedule
- Design and write editorial content
- Brief the digital creative teams on the production of visual content
- Ensure consistency in brand tone and messaging across all media
SEO/GEO
- Design and implement the SEO strategy (technical, semantic, and backlinking) for the website and product pages
- Implement a GEO strategy to optimize brand visibility in responses from generative AI models (ChatGPT, Claude.ai, Perplexity, Google AI Overviews, etc.).
- Conduct regular SEO/GEO audits and propose corrective action plans
- Actively monitor developments in algorithms and search trends (traditional SEO and generative AI)
- Track performance metrics (ranking, organic traffic, mentions in AI responses, conversations) and generate reports
DIGITAL PROJECT MANAGEMENT
- Coordinate cross-functional digital projects as part of the website redesign
- Manage the schedules, vendors, budgets, and deliverables for the projects under your responsibility
- Collaborate with the marketing, communications, and e-commerce teams to align digital marketing efforts with business objectives
Desired Qualifications
- Bachelor’s or Master’s degree in digital marketing, communications, or business school
- At least 3 years of experience in a similar position, ideally in the cosmetics, beauty, or consumer goods industries
- Experience in e-commerce is required: proficiency with the Shopify CMS, analytics tools (Google Analytics), and CRM
- Excellent proficiency in SEO (technical, content, backlinking) and related tools (Search Console, Semrush, Ahrefs, etc.)
- Thorough understanding of the challenges and best practices related to GEO and generative search engines
- Excellent writing skills in French; professional-level English is a plus
- Organizational skills, independence, analytical skills, and the ability to manage multiple projects simultaneously: managing vendors, schedules, and budgets
- A heightened sense of aesthetics
- Knowledge of CRM is a plus
Interpersonal Skills
- Entrepreneurial and proactive mindset: You come up with ideas, test them, and refine them without waiting to be asked
- You are a good communicator, a team player, responsive, and able to reflect on your own performance
- You are versatile, thorough, organized, diplomatic, and proactive, with a strong ability to adapt.
Useful Information
At Evoluderm, we believe that a fulfilling work environment is the key to high performance. We offer our employees a modern, welcoming, and inspiring setting designed to foster creativity, collaboration, and professional growth.
What sets us apart:
- A supportive work environment where mutual assistance, respect, and transparency are at the heart of our interactions.
- Modern and comfortable facilities, designed to stimulate creativity and promote well-being every day.
- A culture of growth, both personal and professional
- A stimulating environment where every talent counts and can make a tangible contribution to the brand's growth.
- A spirit of innovation that allows you to contribute your ideas, experiment, and participate in high-impact projects.
You're a perfect fit for Evoluderm if:
- Do you enjoy working in a dynamic, structured, and results-oriented environment?
- You demonstrate initiative, independence, and strong organizational skills.
- You are creative, responsive, and comfortable working in fast-paced environments.
- Do you enjoy taking on challenges and helping to build an ambitious French brand?
