Why integrate a facial serum into your daily routine?

A woman holds a hydrating facial serum from the Evoluderm brand.

Of all the treatments available, facial serum has become a must-have. However, many people are still hesitant to incorporate it into their daily beauty routine, believing it to be unnecessary or complicated to use.

Discover in this article the multiple benefits of this essential product and learn how to use it for radiant, perfectly nourished and healthy skin!


What is a facial serum?


The serum is a targeted facial treatment highly concentrated in active ingredients (hyaluronic acid, vitamin C, retinol, peptides, etc.) , designed to enhance the effectiveness of your cream or your usual skincare product. It acts in depth to meet the specific needs of your skin such as hydration, radiance or even wrinkle reduction.   

Although it is mainly used as a complement to another treatment , facial serum can be integrated into your daily routine or used occasionally to treat a temporary or seasonal problem. 

Is the serum applied before or after the cream?

Facial serum is used in addition to your day cream, which it reinforces to maximize its effects. Whether it is anti- wrinkle , purifying, or regenerating, this treatment is always applied before the day or night cream .  

A woman applies an Evoluderm facial serum to her face.

Step 1: Face serum

On cleansed, make-up-free skin, place 2 to 3 drops of serum in the palm of your hand, warm it slightly between your palms, then apply to the face, neck and décolleté using light circular massages, from the inside outwards, avoiding the eye area.

A woman applies an Evoluderm facial serum to her face.

Step 1: Face serum

On cleansed, make-up-free skin, place 2 to 3 drops of serum in the palm of your hand, warm it slightly between your palms, then apply to the face, neck and décolleté using light circular massages, from the inside outwards, avoiding the eye area.

Step 2: Face cream

Apply your day or night cream by massaging in circular motions from the center of the face outward. Then, gently tap it to stimulate microcirculation.

A person taking a sample of Evoluderm brand moisturizer into their hand

Step 2: Face cream

Apply your day or night cream by massaging in circular motions from the center of the face outward. Then, gently tap it to stimulate microcirculation.

Step 2: Face cream

Apply your day or night cream by massaging in circular motions from the center of the face outward. Then, gently tap it to stimulate microcirculation.

A person taking a sample of Evoluderm brand moisturizer into their hand

Step 2: Face cream

Apply your day or night cream by massaging in circular motions from the center of the face outward. Then, gently tap it to stimulate microcirculation.

💡 Did you know? When applying your facial skincare, it is recommended to apply products from the lightest to the densest texture.

Facial serums are specially formulated to penetrate deep into the skin thanks to their light texture and high concentration of active ingredients. By applying them before your moisturizer or any other facial treatment , they prepare the skin to better absorb the active ingredients of the following products. 

Get fast and visible results on your skin

The perfect facial treatment for the most impatient among us : by directly targeting the specific needs of the skin, serums offer rapid action for a smoother, brighter and revitalized complexion from the first applications. 

Precise targeting of your needs

There is something for everyone and especially for all types of problems: vitamin C serum for dull complexions, anti-blemish serums to fade dark spots, hydrating serum for dehydrated skin, detox serum for skin prone to daily pollution...

Preventing your skin's needs

The facial serum will protect your skin against future skin damage (wrinkles, loss of radiance, imperfections, redness, etc.) 

Choose your serum according to your skin's needs

There is a wide variety of serums adapted to each need . For example, at Evoluderm , we have chosen to formulate a trio responding to three different problems. 

Check out our guide to help you find the best face serum for your skin's specific needs :  

Two hydrating serums from the Evoluderm brand.

Is your skin dry and dehydrated?

We recommend the Hydrating Serum composed of two ultra-quenching ingredients: Aloe Vera and Hyaluronic Acid.


Two vitamin C facial serums from the Evoluderm brand.
Two hydrating serums from the Evoluderm brand.

Is your skin dry and dehydrated?

We recommend the Hydrating Serum composed of two ultra-quenching ingredients: Aloe Vera and Hyaluronic Acid.


A person taking a sample of Evoluderm brand moisturizer into their hand

Is your skin tired and dull?

Choose the Vitamin C Serum enriched with Orange Extract and Hyaluronic Acid, it will give your skin a boost.

Is your skin tired and dull?

Choose the Vitamin C Serum enriched with Orange Extract and Hyaluronic Acid, it will give your skin a boost.

Two vitamin C facial serums from the Evoluderm brand.

Is your skin tired and dull?

Choose the Vitamin C Serum enriched with Orange Extract and Hyaluronic Acid, it will give your skin a boost.

Is your skin tired and dull?

Choose the Vitamin C Serum enriched with Orange Extract and Hyaluronic Acid, it will give your skin a boost.

Two vitamin C facial serums from the Evoluderm brand.

A detox facial serum from the Evoluderm brand.

Is your skin subject to pollution on a daily basis?

Choose the Detox Serum with Marine Algae and Hyaluronic Acid to protect and purify your skin.


A detox facial serum from the Evoluderm brand.

Is your skin exposed to pollution on a daily basis?

Choose the Detox Serum with Marine Algae and Hyaluronic Acid to protect and purify your skin.

It's now clear to you that incorporating a facial serum into your beauty routine means offering your skin personalized care. Don't wait any longer to discover the one that perfectly meets your needs and make serum your new beauty essential. 

Ready to reveal your skin's full potential ? 🪄 

Woman removing makeup from her skin

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