The skinimalism trend: a no-frills beauty routine

Face of a young woman with glowing, natural skin.

Skinimalism : the beauty trend that advocates a simplified approach to skincare, focused on a few essential products, carefully selected for their high effectiveness.

Discover in this article our tips for pampering your skin and the planet by adopting a minimalist routine.

Only one mantra in mind: less is more 🧘‍♀️

What is skinimalism?

What is skinimalism?

Skinimalism is the French term for " skinimalism " which itself comes from the contraction of "skin" and " minimalism ". This current beauty trend echoes a skincare routine that aims to be simplified but still effective . A trend that will be more than appreciated in 2025 and with clear objectives : reduce overconsumption, maximize effectiveness and allow the skin to regain its natural radiance, without excess or overload. 

Less is more, how to consume less but better?

Less is more, how to consume less but better?

Skinimalism is all about reducing the number of products you use : we love the concept, but how can skincare addicts on the lookout for the latest new products resist clicking “add to cart”?  

Here's how to gradually introduce yourself to the principle of" less is more " and prioritize quality over quantity . You'll see, your skin and the planet will thank you! 

1. Use multi-functional and more targeted skincare 🎯

Simplify your beauty routine by investing in products with concentrated active ingredients that allow you to quickly and thoroughly target your needs, such as facial serums . Also, don't forget that multifunctional products exist and can address multiple needs in a single application . These products help limit the risk of irritation associated with excessive or too frequent use of numerous products. 

Discover Evoluderm multifunctional treatments : 

Anti-blemish mask/cleanser from the Evoluderm brand.

Cleanser/Anti-Imperfection Mask : cleanses and purifies the skin.

Jojoba vegetable oil from the Evoluderm brand.

Jojoba Vegetable Oil : regenerates the skin and nourishes the hair.

Micellar cleansing foam from the Evoluderm brand.

Vitamin C Cleansing Foam : cleanses and removes makeup from the skin.

Cleanser/Anti-Imperfection Mask : cleanses and purifies the skin.

Jojoba Vegetable Oil : regenerates the skin and nourishes the hair.

Vitamin C Cleansing Foam : cleanses and removes makeup from the skin.

2. Use skincare with naturally sourced ingredients 🌿

Skinimalism values​​products with refined formulas, rich in ingredients of natural origin. Today, consumers are increasingly demanding and favor care products that are good for their skin. Among the natural ingredients present in Evoluderm skin care products , we find : Monoï , Clay , Aloe Vera , Sweet Almond Oil  

3. Use skincare in larger sizes 🧴

Sustainability is one of the fundamental principles of skinimalism. When a product is tailored to our skin and needs, it's advisable to choose larger sizes. They allow for longer-lasting use, thus reducing packaging and waste.

At Evoluderm, we understand that generosity is at the heart of our values , which is why we offer economical and ecological alternatives that are perfectly aligned with the philosophy of "less is more".

Discover our large formats up to 1L:

One liter of natural Marseille soap from the Evoluderm brand.

Natural Marseille soap 1L : cleanses and brings well-being to the skin.

Ultra-nourishing body milk with precise oil from the Evoluderm brand.

Ultra-Nourishing Body Lotion 500ml : hydrates and nourishes the skin.

One liter of Monoï shower gel from the Evoluderm brand.

Monoï Shower Gel 1L : cleanses and softens the skin.

Adopt a minimalist and effective beauty routine in 3 steps

Adopt a minimalist and effective beauty routine in 3 steps

On a daily basis? We focus on essential care: a cleanser, a serum, a day cream, and that's it. Of course, we don't skip makeup removal, which helps rid our skin of all impurities.

The goal of a minimalist routine is to meet the skin's essential needs: cleansing, hydration, and protection . At Evoluderm , a few well-chosen products are enough to achieve this : 

Woman cleansing her face with Evoluderm Vitamin C Micellar Foam.

1. 3 in 1 cleaner

With its built-in soft brush, this multifunctional micellar foam cleanses, removes makeup, and purifies the skin simultaneously. Enriched with Vitamin C and Orange Extract, it's perfect for dull skin. You can also opt for a gel-textured cleanser .

Detox face serum from the Evoluderm brand.

2. Targeted serum

To prepare your skin for moisturizer and to meet your skin's needs as quickly as possible. The Detox serum , composed of Marine Algae and Hyaluronic Acid, leaves the skin healthy and protects it from pollution.

Duo of day and night face creams from the Evoluderm brand.

3. Moisturizer

The moisturizing and toning properties of your day or night cream will be enhanced by the previously applied serum. This is the essential step to complete your routine.

💡 Tip: While applying your skincare products morning and evening, take the opportunity to practice facial yoga , a natural and holistic technique that instantly improves the tone and radiance of your skin.

Don't forget to finish this ritual with sunscreen to protect your skin from the UV rays that are present every day: rain, wind, or snow! You now have all the keys to a minimalist and effective beauty routine.

Adopting a skinimalist routine means choosing simplicity and effectiveness every day . No more juggling a multitude of products or filling your shelves unnecessarily! By focusing on the essentials, you optimize the results for your skin while doing a small gesture for the planet.

Reveal the beauty of your skin with the power of micelles!